Marketing in Spanish Real Estate

Effective marketing is a key driver of success in the competitive Spanish real estate market. This course provides a comprehensive understanding of marketing strategies, personal branding, and innovative techniques tailored to the property sector. Whether you are new to real estate or an experienced professional looking to enhance your marketing skills, the Marketing in Spanish Real Estate course equips you with the tools and insights to attract clients, build your brand, and boost property sales.

The course explores the essentials of marketing in the Spanish real estate market, focusing on strategies for creating impactful property listings, leveraging social media, and mastering lead generation tactics. With a strong emphasis on digital marketing and content creation, participants will also learn how to navigate cross-cultural challenges in a globalised market and use offline marketing techniques to complement their digital efforts.

By the end of the course, participants will have a well-rounded marketing toolkit to enhance their visibility, grow their client base, and drive success in the Spanish property market.

This course is part of the five-course Licensed Real Estate Agent - Spain programme, a comprehensive educational pathway designed to provide participants with the knowledge and credentials needed to excel in the Spanish real estate market. For those who wish to complete the entire programme after taking this course, we offer an adjusted course price to ensure a seamless transition into the full programme. Completing this course forms an integral step in your journey toward becoming a fully qualified real estate professional in Spain.

• Real estate professionals looking to refine their marketing strategies and maximise their property listings’ impact.
• Property developers and entrepreneurs who need to build strong brands and attract clients in a competitive market.
• Marketing professionals transitioning to the real estate sector who need industry-specific expertise.
• Non-resident agents or firms seeking to market effectively to Spanish and international clients.

This course offers a practical and comprehensive approach to mastering marketing in the Spanish real estate sector. Participants will explore essential strategies and tools to effectively attract and engage clients in a competitive market.

• Market insights: Understanding the dynamics of the Spanish real estate market and its unique demands.
• Brand building: Developing a personal and professional brand that resonates with clients.
• Creating effective listings: Crafting compelling property presentations that attract attention and generate leads.
• Social media and content marketing: Strategies to engage audiences, boost visibility, and create valuable content.
• Lead generation: Proven tactics to attract, convert, and retain clients in a competitive market.
• Reputation management: Leveraging client reviews to build trust and credibility.
• Cross-cultural marketing: Navigating cultural differences to market effectively in a globalised environment.

By the end of this course, you’ll have the skills and confidence to create impactful marketing campaigns that enhance visibility, build trust, and drive success in the Spanish real estate market.

This course is delivered through FEIFLEX, a flexible hybrid learning model that allows you to attend live sessions either in person at our Alicante premises or online from anywhere in Europe. You’ll benefit from real-time lectures, interactive discussions, and case studies led by industry experts. All sessions are recorded and available on our MYFEI learning platform, enabling you to review materials and deepen your understanding at your convenience.

This course runs for one week, combining self-paced study with live expert-led lectures. You’ll complete guided self-study at your own convenience, supported by one live session lasting three hours. This format ensures a focused and flexible approach, allowing you to gain a thorough understanding of Taxes in Spanish Real Estate while balancing your personal and professional commitments.

This course is led by Vivian Dreschel, a marketing expert specialising in SEO, e-commerce techniques, and digital strategies. Originally from Germany, Vivian has been living in Spain since 2008 and holds a degree in Translation from the University of Alicante, along with certifications in marketing strategies and SEO.

After working in international marketing departments, Vivian launched her own business in 2021. Her company focuses on helping local businesses and entrepreneurs, including real estate companies, gain visibility through Ads, Social Media, SEO, and Content Creation. Fluent in English, German, and Spanish, Vivian brings a wealth of expertise and practical insights to help participants excel in real estate marketing.

To successfully complete the course and earn your certification, you must pass the final exam and attend the live lecture (either in person or online). Upon completion, you will receive a digital certificate, which can be easily shared with employers or clients, verifying your expertise in marketing for the Spanish real estate market.

There are no formal prerequisites for this course, making it accessible to both newcomers and experienced professionals. However, a general understanding of the property market or prior business experience may be advantageous. Proficiency in English is required, as all course materials and lectures are delivered in English.

The total course fee is 500 € (excluding VAT). This fee includes access to all study materials, live lectures, recorded content, and certification upon successful completion.

If, after completing this course, participants wish to enrol in the full Licensed Real Estate Agent - Spain programme, we adjust the programme price to account for this course fee.

For companies interested in enrolling multiple participants, we offer group discounts. Please contact us directly for more information.